Ruth's Chris Steak House in Greensboro, USA had a lighting challenge that it presented to D.R.Y. Lighting Associates, LLC. The goal was to draw more attention to the bar area to improve the overall appearance and ultimately increase sales. The greatest challenge was to illuminate the delicate wines and liquor without spoiling them. While most lighting solutions produce heat and unnecessary UV, D.R.Y. found the perfect solution with Fiberstars' fibre optic Lightbar. The bar display was transformed, the multipoint output of the Lightbar illuminating the wines superbly, without heat or UV.